Big Brothers Big Sisters of Greater Los Angeles names Patricia Johnson as its new Director of Marketing.

We are pleased to announce that Big Brothers Big Sisters of Greater Los Angeles, has named Patricia Johnson as the new Director of Marketing.

Most recently as Creative Services Manager at The Hollywood Reporter, Patricia created high-impact brand identity and multi-platform marketing campaigns, innovative advertising and novel strategies to expand market presence and circulation. Immediately prior at the American Film Institute, Patricia launched the Creative Services Department, defining department function, structure and control mechanisms, executing creative marketing campaigns to communicate brand value and event presence for high profile entities, and expanding the department to accommodate editorial content and photography / photo editing services while reducing costs and eliminating outsourcing. Patricia is a former Assistant Director of the Annual Fund at the University of California Santa Barbara, in Santa Barbara, CA, and served as Member of the Board of Directors for the Hands and Feet Project that operates orphanages in Haiti.

Big Brothers Big Sisters of Los Angeles (BBBSLA) is one of the largest affiliates of Big Brothers Big Sisters of America (headquartered in Dallas, TX) and serves close to 1,500 at-risk children and youth (ages 6-18) annually by matching them with carefully-screened, professionally supported adult volunteer mentors and delivering evidence-based, meticulously crafted programs that change their lives for the better, forever.

m/Oppenheim Associates provides executive search for nonprofits, and helps recruit leaders who strengthen organizations strategically, operationally, programmatically and financially. We also actively draw attention to the great work of nonprofits and nonprofit leaders through mOppenheim.TV and mOppenheim Press.

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